What’s your pitch? Not your singing pitch, but your 30-second pitch you use to describe your business.
Michelle T. Dolberry, director of Marketing Advocacy at American Express OPEN offers six points that you need to remember when developing your pitch:
1. Stay unique. Start your pitch with what sets your business apart – your unique selling proposition. When you focus on what makes your business different, your pitch will be more memorable.
2. Focus on solutions. Every successful product or service solves some kind of problem. A successful pitch conveys this as a story with a happy ending provided by your business.
3. Provide proof. Interweave relevant facts into your pitch to support your claims, prove your benefits and show your success.
4. Be tangible. Don’t get caught up in jargon and clichés. Figure out how to express your business’s benefits in a way that most everyone could understand.
5. Show your passion. The perfect pitch appeals to the emotions, not the intellect. Think about what got you excited about starting your business – that story can often communicate the passion you feel about your company.
6. Practice. Spend enough time practicing your pitch so that is sounds natural. Run your pitch by as many different people as possible to get unbiased input.